Meet the Minds Behind calystronevo
Our diverse team brings decades of combined experience in business planning, financial strategy, and educational development to help you build sustainable financial foundations.
Team Expertise
Each member of our team brings unique perspectives shaped by real-world experience across different industries and financial sectors. We've learned that the best business planning comes from understanding both the numbers and the human elements behind every decision.
Fletcher McKinnon
Senior Financial Strategist
Fletcher spent eight years working with mid-sized manufacturing companies before joining our team in early 2023. His background in operational finance gives him a unique perspective on how business plans actually work in practice. He's particularly skilled at identifying potential cash flow issues months before they become problems.
What sets Fletcher apart is his ability to explain complex financial concepts using everyday analogies. During our planning sessions, he often draws parallels between business finances and household budgeting, which helps our clients grasp important principles more easily.
Marina Thornfield
Business Development Specialist
Marina's journey to calystronevo began in retail management, where she developed an intuitive understanding of customer behavior and market dynamics. Her transition to business consulting happened gradually, starting with helping other retail managers optimize their operations.
She has a knack for spotting market opportunities that others miss. Last year, she helped three of our clients identify emerging niches in their respective industries, leading to successful business expansions. Marina believes that good business planning starts with truly understanding your customers' unspoken needs.
Donovan Sterling
Educational Program Director
Before joining calystronevo, Donovan taught economics at a regional university for twelve years. He made the switch to practical business education because he wanted to see immediate applications of financial principles in real business situations.
Donovan designs our learning programs with a focus on hands-on application rather than theoretical concepts. His approach involves working through actual business scenarios, which helps participants retain information better and feel more confident applying what they've learned to their own situations.
Our Approach to Financial Education
We believe that effective business planning education should be practical, accessible, and directly applicable to real-world situations. Our methodology focuses on building confidence through understanding, not memorizing formulas.
- Start with current financial reality, not theoretical ideals
- Break complex concepts into manageable, actionable steps
- Provide ongoing support throughout the learning process
- Emphasize sustainable practices over quick fixes
- Adapt teaching methods to individual learning styles
Our team meets monthly to review and refine our educational approaches based on participant feedback and changing economic conditions. We're constantly learning alongside our clients, which keeps our programs relevant and effective.
What Drives Our Work
These principles guide everything we do, from designing educational content to working one-on-one with participants. They're not just statements on our wall – they're the foundation of how we operate daily.
Practical Focus
Every concept we teach connects directly to real business situations. We avoid academic theory that doesn't translate to practical application, focusing instead on skills you'll actually use.
Collaborative Learning
Our best insights come from group discussions where participants share their experiences. We create environments where everyone learns from each other, not just from instructors.
Balanced Perspective
Financial decisions always involve tradeoffs. We help you understand different options and their consequences, rather than prescribing one-size-fits-all solutions.
Long-term Thinking
Quick fixes rarely create lasting success. Our programs emphasize building sustainable systems and habits that serve you well over time, not just immediate solutions.
Ready to Learn More?
Our next comprehensive business planning program begins in August 2025. If you're interested in joining or have questions about our approach, we'd be happy to discuss how our programs might fit your learning goals.
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